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BT Sport cements eSports TV broadcast commitment with Gfinity Elite Series deal

The eight-team tournament is set to be shown on BT Sport, both on TV and online, throughout August, culminating in finals weekend from September 1st-3rd.


BT Sport is set to further strengthen its commitment to eSports TV broadcasting by showing the Gfinity Elite Series throughout August and into September.

The tournament features competitive gameplay between eight flagship franchises comprised of the best professional players and potential future stars who advanced through the Gfinity Challenger Series.

Weekly head-to-head clashes will be shown on BT Sport, starting with Street Fighter V on Tuesday, August 1st at 9.30pm on BT Sport 3.

All the action from the Gfinity Esports Arena – the first dedicated venue of its kind for eSports – will also be available for streaming right here on BTSport.com and via the award-winning BT Sport app.

The tournament will culminate in an exciting weekend of finals between September 1st and 3rd, when an overall franchise champion will be crowned for the first time.

“This fantastic tie-up with Gfinity marks our latest move to support and engage with the passionate and extensive gaming community here in the UK,” said Andy Haworth, BT’s managing director of content and strategy.

“The popularity of competitive gaming is growing rapidly and we are excited to announce that the inaugural season of the Elite Series will be broadcast on BT Sport.”

The arrival of the Gfinity Elite Series comes after BT Sport provided extensive broadcasting of the FIFA 17 Ultimate Team Championship earlier this year.

“We are very pleased to launch this partnership and deliver the Elite Series to our fans on TV, through BT Sport,” added Neville Upton, CEO of Gfinity plc.

“BT Sport has shown a commitment to be at the forefront of sports broadcasting and this is an amazing opportunity to bring eSports to a new audience in the UK, showcasing the incredible engagement and passion of the gamers and fans.

“We look forward to working with BT Sport to grow eSports in the UK through engaging and innovative new content.”