BT TV customers will soon be able to sign up for all of NOW TV's top quality content, including Sky Sports, Sky Cinema and Sky Atlantic, after BT and Sky signed a deal to sell their channels on each other's platforms.
The multi-year agency deal means the full NOW TV service will be available on BT TV’s set top box and BT will be able to sell subscriptions to NOW TV's great passes directly to BT customers.
Currently, BT TV customers can only buy Sky Sports Main Event as a bolt-on to their TV service for £27.50 per month, and are not able to choose from the full range of Sky Sports channels.
The agreement means BT TV customers will be able to take all 11 Sky Sports channels, as well as a NOW TV Entertainment pass offering great channels including Sky Living, Sky One and Sky Atlantic, which also offers box sets including Game of Thrones, Big Little Lies and Billions.
BT customers will be able to buy all of this in competitively priced bundles with BT TV with the new services expected to be available from early 2019.
Gavin Patterson, chief executive of BT, said: "This is an important day for BT and for our customers, who will be able to enjoy a whole range of Sky’s sport and entertainment programming on their BT TV boxes.
"This is the next logical step for our TV and content strategy. Having built up an outstanding portfolio of exclusive sports rights and a loyal base of customers, we feel that now is the right time to broaden the ways in which we distribute BT Sport.
"This agreement fits with our strategic goal of being the best provider in the UK of converged network services, and adding NOW TV boosts our growing roster of outstanding content from the likes of Netflix, great pay channels like AMC and all the major catch-up services."
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