BT Sport and ESPN have signed a seven-year agreement to expand the range of ESPN content on BT Sport.
The new long-term collaboration builds on the successful relationship between both brands following the acquisition of ESPN’s UK and Ireland television business by BT plc in 2013.
As part of the new deal, BT Sport has the opportunity to use the ESPN brand in a range of different ways with ESPN remaining part of the BT Sport channel line-up for the long term. The agreement also covers the use of the ESPN brand and potential joint digital media initiatives.
The deal will see BT Sport expand the amount of programming it receives from ESPN to 5,000 hours per year.
Among a wide range of content, programming supplied during the course of the agreement will typically feature the Verizon IndyCar Series, NCAA College Football and Basketball, X Games, the AFL (Australian Football League) and more.
There is also enhanced availability of existing content supplied by ESPN, such as the Emmy Award-winning ESPN Films documentary series, plus the introduction to BT Sport of world football show ESPN FC, and some of the most well-known brands in US sport television, including Pardon The Interruption and Around The Horn.
John Petter, chief executive, BT Consumer, said: “Continuing with ESPN, one of the world’s leading sports brands, as part of the BT Sport portfolio is a win for our viewers, our partners and sport fans in the UK and Ireland. Our relationship with ESPN since BT Sport began operation of the ESPN channel in the UK and Ireland has been a big success, with the two companies collaborating on a number of initiatives.”