An initiative partly funded by BT Supporters Club has won a prestigious Fifa diversity award.
 
Slum Soccer, which fights homelessness and improves living conditions in some of India’s poorest areas, were chosen to receive the accolade by a high-profile 11-strong jury comprising global experts in tackling discrimination and renowned figures from world football.
 
Using football as a tool of social empowerment to transcend race, religion, language and gender barriers, Slum Soccer promotes the development of the most marginalised sectors in India and are committed to fighting homelessness and improving living conditions in disadvantaged areas.
 
The organisation’s approaches are centred on building self-sufficient communities and in the last 10 years, 70,000 men, women and children have benefited from livelihood training, healthcare workshops and more.
 
“For the past 14 years, Slum Soccer has worked primarily with socially excluded youths and we use football as a tool to engage with them,” said Abhijeet Barse, who received the reward on behalf of the organisation.
 

 

“Most of these participants come from very marginalised areas and we want to make sure they are part of society.
 
“We use football to give them a platform, engage with them and slowly channel them back into society. Once you have their attention through football, it’s easier to pass on messages. With the award, it makes us feel that the work that we’ve done so far is reaching people.”
 
What is the Supporters Club?
 
The Supporters Club is BT’s initiative that aims to build a better world by bringing people together through sport. We invest money raised by BT Sport customers in charitable projects handpicked with Comic Relief.
 
Thanks to monthly donations from BT Sport customers, The Supporters Club invests grants in sport-inspired community projects in the UK and overseas – BT, in partnership with Comic Relief, aims to build a long-term sustainable grant-making fund that will support projects that use sport as an enabler for social change.
 
Money raised helps fund coaches, mentors and teachers that work with young people to help them overcome challenges and fulfil their potential – it’s all about supporting the supporters.
 
How can I help?
 
When customers sign up to BT Sport, they are able to make a recurring £1, £3 or £5 monthly subscription to The Supporters Club to help support projects.
 
If you already have BT Sport and you would like to set up a recurring monthly donation, it's easy to set up and hassle free as we collect donations via customers' BT bills.
 
You can also text the word "Join" together with your BT landline home phone number to 82010 to set up a £1, £3 or £5 monthly direct debit donation to your BT bill.
 
Alternatively you can make a one off donation via MyDonate.
 
Full terms and conditions are available here.