The National Basketball Association (NBA) and BT Sport have announced a multi-year expansion of their television partnership that will provide fans in the UK and Ireland with an enhanced NBA viewing experience.
As part of the agreement, which will begin with the 2015-16 season, BT Sport will broadcast up to seven live games per week throughout the regular season and the first and second rounds of the play-offs, as well as every game of the conference finals and NBA Finals in June, all appearing across BT Sport 1, BT Sport 2 and ESPN.
The NBA is simply the best basketball in the world"
Major NBA events, including NBA All-Star, Christmas Day and Martin Luther King Day will also be covered exclusively on TV by BT Sport. NBA fans will be able enjoy the NBA on new platforms thanks to the wider television distribution of NBA programs and highlights and the inclusion of a weekly free streamed game via the BT Sport website and app, as well as NBA platforms, capable of reaching more than 20m broadband households in the UK.
Simon Green, head of BT Sport said: “I’m delighted that BT Sport will continue as the home of the NBA in the UK and Ireland. The NBA is simply the best basketball in the world and this year we will broadcast even more live and exclusive NBA games than ever before.”
“Through the extension of our partnership with BT Sport, fans can continue to enjoy a wealth of NBA content and programming in the UK and Ireland,” said Elsa Memmi, NBA vice president, Global Media Distribution, EMEA. “BT Sport has proven to be the ideal partner to serve as an official TV destination of the NBA in the UK and Ireland and we look forward to collaborating further to provide fans with live NBA games, highlights, magazine shows, unique behind-the-scenes programming and more.”
The partnership will also feature co-operation between BT Sport and the NBA on production of games in 4K, which delivers 4000DPI, or four times as much resolution as most current televisions in 1080DPI.
NBA Global Games London 2015 at the O2, presented by Sportlobster will be the first ever NBA game captured in ultra high-definition 4K.
The game, featuring the Milwaukee Bucks versus the New York Knicks, will be broadcast live on BT Sport 1, tonight.