Jose Mourinho has been unveiled as BT Sport’s latest signing ahead of the new Barclays Premier League season.

The Chelsea boss has agreed a three-year deal that will see him carry out various roles, including making football programmes and appearing as a football expert, while also acting as a BT Sport ambassador.

Mourinho has won the Barclays Premier League twice with Chelsea and did the FA Cup and League Cup double in 2006/07. He has also claimed the UEFA Champions League with two different teams, Porto and Inter Milan, and won league titles in four different countries.

He kicks off his partnership with BT Sport with a role in the new BT Sport TV advert which airs for the first time on Saturday 12 July at 20.50 before the FIFA World Cup 3rd/4th place play-off between Brazil and Netherlands.

In their first year they have shown they are not afraid to challenge, are open to new ideas and want to do things differently. This is the kind of team and ambition that I want to work with.

Jose Mourinho

“I’m looking forward to working with BT Sport,” said Mourinho. “In their first year they have shown they are not afraid to challenge, are open to new ideas and want to do things differently. This is the kind of team and ambition that I want to work with.”

Grant Best, senior channel executive producer, BT Sport, said: “Jose Mourinho is one of the greatest managers of all time. He is a double UEFA Champions League winner, has won seven domestic league titles including the Barclays Premier League, which he has won twice, as well as numerous domestic cup competitions including the FA Cup. 

“To add this winning mentality and wealth of experience to BT Sport’s football coverage, and with the UEFA Champions League coming to BT Sport next season, is simply fantastic,” added Best.

“Jose is well known for his sense of humour, strong views and unique character and we will showcase this along with his expert insight into our coverage of the Barclays Premier League, European leagues and competitions.”

Live football on BT Sport for 2014/15:

  • Barclays Premier League
  • FA Cup with Budweiser
  • Scottish Premier Football League
  • UEFA Europa League
  • Bundesliga
  • Serie A
  • Ligue 1
  • Brasileiro
  • Major League Soccer
  • Women's Super League


Mourinho will also take a central role in BT Sport’s new marketing campaign which celebrates unmissable moments from some of the biggest games, shown on BT Sport in its Barclays Premier League debut season. The campaign illustrates the line: “You have to see it to believe it” and showcases the effects on players, managers, spectators and fans.

We also see Liverpool and England striker Daniel Sturridge teaching a Zumba class his trademark goal celebration alongside his celebration on the pitch after scoring at Anfield.

Arsenal and England star Alex Oxlade-Chamberlain features in an identity parade line-up with four other players wearing Kieran Gibbs masks. The scene is a reference to the mistaken identity incident, in the action packed game, which saw Arsenal’s 6-0 defeat by Chelsea at Stamford Bridge last season.

The TV treatment is just part of a multi-media campaign, which will also feature outdoor poster sites, press, online, radio and social media featuring BT Sport Ambassadors Mourinho, Sturridge, Oxlade-Chamberlain, Gareth Bale, Rio Ferdinand and Jake Humphrey.

David James, marketing director, BT Consumer said: “BT Sport’s first season was packed with so many unmissable moments.  The adverts we’ve created dramatise those moments and look forward to another season of top class Barclays Premier League action.  We want to remind people who missed BT Sport’s first season that you really have to see it to believe it.”

The new TV ad was created by AMV BBDO, produced by Academy films and media buying has been done by Maxus.