Arsenal have been the model of consistency over the last decade. Unfortunately their detractors, including some of their own fans, would point out that simply means they have consistently failed to win the Premier League.
The Gunners have finished in the top four in each of the last 20 seasons but the fact they have been unable to secure the big prize since 2004 has left the natives increasingly restless.
A late run of form ensured they at least finished above arch-rivals Tottenham Hotspur - but that achievement is the very least Arsenal fans have grown to expect.
Reasons to be cheerful:
The £35million signing of Granit Xhaka from Borussia Mönchengladbach will add steel to the midfield while Arsene Wenger’s failed pursuit of Jamie Vardy at least shows the manager is aware he needs to invest in another striker.
Jack Wilshere, Santi Cazorla and Aaron Ramsey should both be available for more games this season.
Reasons to be fearful:
Chelsea, Manchester United, Liverpool and Manchester City were all below par last season and Arsenal still failed to win the title.
It feels like they missed their golden chance and are yet to strengthen enough in the transfer market to go one better this time around as their main rivals are all likely to have improved significantly.
Per Mertesacker has been ruled out for four months and places more pressure on an already weak area in the Gunners’ squad.
Granit Xhaka (Borussia Monchengladbach, £34m), Takuma Asano (Sanfrecce Hiroshima, undisclosed), Rob Holding (Bolton, £2m).
Out the door:
Isaac Hayden (Newcastle, undisclosed), Mikel Arteta (retired), Tomas Rosicky (released), Mathieu Flamini (released), Dan Crowley (Oxford United, loan), Wellington Silva (Fluminense, undisclosed), Jon Toral (Granada, loan), Wojciech Szczesny (Roma, loan).
Alexis Sanchez – The Chilean is vital to everything Arsenal do and will need to be at his very best if the Gunners are to challenge.
One to watch:
Alex Iwobi – Iwobi broke into the first team last season but will he able to build on that this time around?
First five games:
Liverpool (H), Leicester City (A) - Live on BT Sport 1, Watford (A), Southampton (H), Hull City (A).
Click on your favourite club's name below for BT Sport's full preview:
Arsenal, Bournemouth, Burnley, Chelsea, Crystal Palace, Everton, Hull City, Leicester City, Liverpool, Manchester City, Manchester United, Middlesbrough, Southampton, Stoke City, Sunderland, Swansea City, Tottenham Hotspur, Watford, West Bromwich Albion, West Ham United.